[Saved Version] No more confusion! A guide to choosing AI tools for different purposes
Generative AI tools have the potential to dramatically change the way we live and work. These tools, which have the ability to automatically generate a variety of content, including text, images, music, and video, are being used in a wide range of fields, from improving business efficiency and creative expression to automating everyday tasks.
However, the world of generative AI tools is evolving rapidly, with many options available. As a result, many people say, “I don’t know which one to choose,” or “I want to find a tool that suits my needs.”
To solve such problems, this article provides a detailed and comprehensive explanation of generative AI tools, from basic knowledge to how to choose them, recommended tools for different purposes, actual implementation examples, and future prospects. By reading this, you will be able to find the generative AI tool that’s right for you and maximize its potential.
What is a generative AI tool? Basic knowledge and how to choose one
Generative AI tools are artificial intelligence tools that use machine learning models to generate new content. They learn from large amounts of data (text, images, music, etc.) created by humans, and by capturing patterns and features, they can generate content that looks as if it was created by a human.
What is generative AI and what can it do?
Generative AI is artificial intelligence that uses machine learning to generate new content. It can generate various types of content, including text, images, music, and videos.
For example, text generation AI can automatically create blog posts, emails, poems, etc. Image generation AI can generate photos, illustrations, designs, etc. Music generation AI can compose original music. Video generation AI can generate short video clips and animations.
Types and characteristics of generative AI
Generative AI can be broadly classified into four types depending on the type of content it generates:
- Text Generation AI: Using natural language processing technology, it generates sentences, poems, codes, scripts, etc. For example, it can be used for automatic email replies, creating product descriptions, writing novels, etc.
- Image generation AI: Using machine learning models, it generates photographs, illustrations, paintings, designs, etc. For example, it can be used to create images for advertisements, design websites, create game characters, etc.
- Music Generation AI: Using machine learning models, it generates melodies, chord progressions, accompaniments, etc. For example, it can be used for background music production, game music production, original music production, etc.
- Video Generation AI: Uses machine learning models to generate short video clips and animations for social media ads, presentation materials, educational content, and more.
5 things to consider when choosing a generative AI tool
When choosing a generative AI tool, it’s important to consider five points, each of which we’ll explain in more detail below.
- Clarifying your purpose: The first step in choosing the best AI tool is to clarify what you want to use it for.
○ Set specific goals: By setting specific goals, such as “I want to cut the time it takes to create blog posts in half,” “I want to improve engagement rates on social media,” or “I want to come up with creative ideas more efficiently,” you can narrow down the tools that have the features and capabilities you need.
○ Identify your target audience: It is also important to be clear about who you are generating content for. For example, if you are creating content for a business, you need to choose a tool that can handle technical terms.
○ Anticipate usage scenarios: Anticipate when, where, and how you will use the tool. For example, if you want to use it easily on the go, a tool that supports mobile apps is convenient. - Capabilities and Performance: The capabilities and performance of generative AI tools vary depending on the purpose.
○ Type of content you want to generate: Choose a tool based on the type of content you want to generate, whether that be text, images, music, or video.
○ Quality: The quality of the generated content will vary greatly depending on the capabilities of the tool. We recommend using the demo version or free trial to generate content and check the quality.
○ Speed: Different tools will take different amounts of time to generate content. If you want to generate a lot of content quickly, choose a tool that can process quickly.
○ Customizability: It is useful to have the ability to adjust the style and tone of the content you generate. For example, a text generation AI can create more diverse content if it has the ability to change the tone and writing style. - Ease of use: It’s important to choose a tool that is intuitive even for beginners.
○ Interface: The simpler and more intuitive the interface, the easier it is to use.
○ Tutorials and help features: Choose a tool that has beginner-friendly tutorials and a comprehensive help feature that explains how to use the tool.
○ Community: Having a community where users can exchange information makes it easier to resolve questions or problems. - Pricing Plans: Generative AI tools offer free and paid plans.
○ Free plan: Often has limited functionality, but is useful for trying things out.
○ Paid plans: Access more advanced features and support. Prices vary by tool, and can be monthly, annual, or pay-as-you-go.
○ Free trial: Some tools allow you to try out their paid plan for free for a certain period of time, so you can check out the features and usability before committing to the tool. - Support: Choose a tool that offers a solid support system in case you have any questions or issues.
○ Ways to contact us: Having multiple ways to contact us, such as email, chat, and phone, is helpful.
○ Support hours: It’s reassuring to know that the tool will respond even outside business hours and on weekends and holidays.
○ FAQs and documentation: Choose a tool that has an FAQ page that lists frequently asked questions and answers, as well as comprehensive documentation that provides detailed instructions on how to use the tool.
10 Recommended Generative AI Tools for Different Purposes
From the many generative AI tools available, we will introduce some carefully selected tools that are particularly recommended for different purposes. Each tool has different features and strengths, so choose the one that best suits your needs.
Text generation tool
| Tool Name | Features | Fee |
| ChatGPT (OpenAI) | Generates natural sentences in a dialogue format. Supports a variety of tasks including question answering, translation, and summarization. Highly customizable and supports API integration. | Free plan, Paid plan (ChatGPT Plus) |
| Notion AI | You can write, proofread, translate, summarize, and more in Notion. It can also be used for taking minutes and brainstorming. | Free trial, paid plans |
| Jasper | Generates SEO-friendly articles, ad copy, social media posts, etc. Over 50 templates are available, allowing for efficient content creation. | Free trial, paid plans |
| Rytr | It generates text in over 50 templates and over 20 tones. It supports multiple languages, so it can also be used to create content for overseas audiences. | Free plan, Paid plan |
| Copy.ai | Generate ad copy, blog articles, social media posts, etc. Over 90 tools and templates are available for a variety of purposes. | Free plan, Paid plan |
Image Generation Tools
| Tool Name | Features | Fee |
| Midjourney | Generate high-quality images from text on Discord. Specializes in beautiful, art-like images. | Free trial, paid plans |
| Stable Diffusion | An open source image generation model that can be run locally and is highly customizable. | free |
| DALL-E 2 (OpenAI) | It generates high-quality images from text and has extensive editing features, allowing you to modify parts of the image or add new elements. | Credit system |
| DreamStudio (Stability AI) | Stable Diffusion can be easily used in the browser. It generates high-quality images and allows parameter adjustments. | Credit system |
| Night Cafe Creator | It generates images in a variety of styles, and has a rich community function that allows you to refer to other users’ works and get feedback. | Free plan, Paid plan |
Music Generation Tools
| Tool Name | Features | Fee |
| Amper Music | Generate high-quality original music by specifying mood, genre, tempo, etc. Generate royalty-free music for commercial use. | Free plan, Paid plan |
| Soundraw | Generate background music by specifying theme, genre, mood, length, etc. Easily create the perfect music for videos, games, presentations, and more. | Free plan, Paid plan |
| Ecrett Music | AI composition tool. Generates royalty-free music that can be used in videos, games, etc. High-quality music can be generated with simple operations. | Free plan, Paid plan |
| Boomy | AI automatically composes music in a variety of genres. The copyright of the generated music belongs to the user, so it can be used freely. | free |
| AIVA | Generates music for movies, games, and advertisements. Supports a wide range of music genres, from classical to pop. | Free plan, Paid plan |
Video Creation Tool
| Tool Name | Features | Fee |
| Pictory | Automatically generate short videos from blog posts and scripts. Even if you don’t have video editing knowledge, you can easily create attractive videos. | Free trial, paid plans |
| Runway | Create videos by combining text, images, and videos. With a wide range of editing functions, you can create professional-level videos. | Free plan, Paid plan |
| InVideo | With a wide range of templates and materials, even beginners can easily create videos. It can be used for a wide range of purposes, from short videos for SNS to business presentation videos. | Free plan, Paid plan |
| Lumen5 | Automatically generate videos from blog posts and news articles. Can be used for information dissemination on social media and content marketing. | Free plan, Paid plan |
| Designs.ai | Just enter text and we’ll automatically generate logo animations and intro videos for you. Useful for branding and promotion. | Free trial, paid plans |
These tools are just a few examples. Generative AI tools are constantly evolving, and new tools are constantly emerging. We encourage you to try out different tools to find one that best suits your needs and purposes.
Generative AI tool implementation examples
Generative AI tools are being used in a variety of situations, from business to personal use. Here, we will introduce some specific implementation cases. Through these cases, we will see how generative AI tools are helping our lives and work.
Business use cases
- Marketing: Generative AI tools can automate and streamline tasks previously performed by humans in marketing activities.
- Automatic generation of ad copy and taglines: You can automatically generate effective ad copy and taglines based on the features of your product and the needs of your target audience, saving you time and effort and allowing you to test more ad variations.
- Create email newsletters tailored to your target audience: You can automatically generate personalized email newsletters based on your customers’ attributes and interests. This can improve open and click rates and increase customer engagement.
- Auto-generate and Schedule Social Media Posts: Automatically generate engaging social media posts based on themes and keywords, and publish them at optimal times to grow your social media presence and followers.
- Landing page content creation: You can automatically generate landing page content that conveys the appeal of your products and services, which can increase the conversion rate of potential customers.
- SEO: By creating articles and content that are SEO friendly, you can increase your chances of appearing at the top of search engine rankings.
- Customer Support: Generative AI tools can help streamline customer support operations and improve customer satisfaction.
- Automatic answers to frequently asked questions: By having an AI chatbot automatically answer frequently asked questions, you can reduce customer wait times and ease the burden on support agents.
- Customer support via chatbots: AI chatbots can improve customer satisfaction by responding to customer inquiries 24 hours a day, 365 days a year. AI chatbots are also now available that can handle complex questions that are difficult for human operators to handle.
- Analysis of customer reviews and suggestions for improvement: Generative AI tools can analyze customer feedback and identify areas for improvement or new needs in your products and services, helping you improve customer satisfaction and gain a competitive edge.
- Content Creation: Generative AI tools can help make content creation more efficient and improve its quality.
- Auto-generate blog and news articles: Auto-generate high-quality articles based on themes and keywords, reducing the time and cost of content creation.
- Creating product descriptions and manuals: You can automatically generate content that clearly explains the features and usage of your product. This will deepen customer understanding and increase purchasing motivation.
- Create scripts and presentation materials: You can automatically generate speeches, video scripts, presentation materials, etc. This reduces preparation time and makes presentations more effective.
- Human Resources: Generative AI tools contribute to streamlining HR department operations, including recruitment and training.
- Screening resumes of job candidates: AI scans large volumes of resumes and extracts candidates who match the set criteria, reducing the burden on recruiters and enabling more efficient recruitment activities.
- Automatic generation of interview questions: Effective interview questions can be automatically generated based on past interview data and job descriptions. This reduces the burden on interviewers and allows for more objective evaluation.
- Creation of internal newsletters and training materials: By automatically generating internal newsletter articles and training materials, you can increase employee engagement and encourage skill development.
Examples of personal use
Generative AI tools can be powerful tools to enrich our lives and inspire our creativity. Below are some examples of personal use cases:
- Learning: Generative AI tools can help you learn more efficiently and acquire new knowledge and skills.
- Conversation practice with language learning apps: By conversing with an AI chatbot, you can acquire practical language skills. It can be used for various learning purposes such as practicing pronunciation, checking grammar, and understanding different cultures.
- Code generation and error checking in programming learning: AI can automatically generate code and check errors, improving the efficiency of programming learning. Even beginners can easily understand complex code and acquire programming skills.
- Creating and explaining questions for qualification exam preparation: AI can analyze past exam questions, automatically generate similar questions, and provide explanations for answers, enabling efficient exam preparation.
- Creative Activities: Generative AI tools can inspire your creativity and open up new possibilities for expression.
- Novel, poetry, and screenplay writing: AI can suggest writing ideas and plots to help you when you’re stuck or need fresh inspiration, and it can also help you proofread and polish your writing.
- Music Production (Composing, Arranging): AI generates melodies and chord progressions to support composing and arranging. You can easily create original music even without knowledge of music theory.
- Create illustrations, paintings and designs: AI will generate illustrations, paintings and designs based on your sketches and ideas. You don’t need to be a professional designer to create high-quality work.
- Streamlining everyday life: Generative AI tools can automate everyday tasks and save time.
- Automate email creation and replies: AI analyzes email content and suggests appropriate replies, significantly reducing the time it takes to create emails.
- Schedule management and reminder settings: AI will manage your schedule and set reminders for meetings and events so you never forget anything.
- Information gathering, news summarization: AI can collect large amounts of information and summarize important news and information, allowing you to gather information efficiently.
- Travel planning, restaurant reservations: AI will suggest the best travel plans and restaurants based on your preferences and budget, making travel preparations and restaurant choices easier.
Generative AI tools have the potential to make our lives more convenient and enriching. Take a look at these use cases and try incorporating them into your own life.
The future of generative AI tools and points of caution
Generative AI tools have the potential to revolutionize our lives and businesses. However, as they evolve, ethical issues and cautions have come to light. Here we explain the future of generative AI tools and the precautions we should take when using them.
Future developments in generative AI
Generative AI technology is constantly evolving, and its potential is immeasurable. Here, we will explain the expected developments in generative AI in the future.
- More accurate content generation: As generative AI has more training data, the quality of generated content will continue to improve. It may become possible to generate content in any field, including text, images, music, and videos, that is indistinguishable from content created by humans.
- Applications in a variety of fields: Generative AI is currently being used in a variety of fields, but it is expected to be used in even more diverse fields in the future. For example, in the medical field, it could be used to support diagnosis and develop treatment plans, and in the education field, it could be used to create personalized learning materials and automatically grade them.
- Personal AI Assistants: With the development of generative AI technology, personal AI assistants will emerge that can assist with various tasks according to individual preferences and needs. We can expect AI assistants to make our lives more convenient by managing schedules, gathering information, and assisting with communication.
- Real-time generation: In the past, content generation sometimes took time, but in the future, it will be possible to generate content in real time. For example, real-time generation, such as automatically generating minutes during a meeting or automatically generating slides during a presentation, has the potential to greatly improve the efficiency of our work.
- Collaboration with humans: Generative AI will not take away human jobs, but will expand human capabilities and provide an environment in which humans can focus on more creative activities. It is expected that collaboration between humans and AI will create new value that has never been seen before.
Ethical issues and considerations
The use of generative AI involves the following ethical issues and points to be aware of. It is important to understand these issues and deal with them appropriately.
- Creating fake news and deepfakes: Generative AI can be misused to create false information and misleading content, particularly deepfakes, which are videos that synthesize the faces of real people and have the potential to cause social unrest.
- Copyright infringement: Generative AI may learn from existing works and generate content that infringes copyright. As there are no clear rules yet regarding copyright for content generated by generative AI, caution is required.
- Privacy violation: Generative AI may collect personal information and violate privacy. When using generative AI, it is important to be careful about how personal information is handled and to choose a trustworthy service.
- Bias and discrimination: Generative AI can reflect biases present in the training data. This can lead to the generation of content that is discriminatory towards certain groups. Developers of generative AI must continually work to eliminate bias.
- Responsibility: If some problem occurs due to content generated by generative AI, it may be unclear who is responsible. There is a need to discuss the responsibilities of each party, including users of generative AI, developers, and platform providers.
To address these issues, it is important that users themselves have the correct knowledge and act responsibly. In addition, developers and companies must adhere to ethical guidelines and establish transparent development processes.
Summary: How to Find the Best Generative AI Tool for You
Generative AI tools are powerful tools that can enrich our lives and work and inspire our creativity, but with so many available, it can be hard to know which ones to choose.
In this article, we have provided detailed information on generative AI tools, from basic knowledge to how to choose them, recommended tools for different purposes, case studies, and future prospects. Use this information to find the best tool for your needs and purposes.
When choosing a generative AI tool, be sure to double-check the following points:
- Clarify your objectives: Set specific goals for what you will use the AI tool for.
- Features and Performance: Consider the type of content you want to generate, the quality, speed, customizability, etc.
- Ease of use: Choose a tool that is easy to use even for beginners.
- Pricing: Compare the free and paid plans to find the one that fits your budget.
- Support: Choose a tool that offers a solid support system in case you have any questions or issues.
It is also important to try out different tools, using free trials or demos to get a better understanding of their usability and functionality.
Generative AI tools are evolving every day. Every time a new tool appears or an existing tool is updated, the possibilities expand. Always keep your ears open to the latest information, find the tool that’s right for you, and enjoy watching it evolve.
Generative AI tools will be a powerful partner in stimulating our creativity and creating new value. Please use this article as a reference to find the best generative AI tool for you.
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