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[AI from Scratch] Episode 251: Basics of Sentiment Analysis

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Recap and Today’s Theme

Hello! In the previous episode, we implemented a news article classification model using Python. We covered the steps from data preprocessing to feature extraction, model construction, and evaluation. Document classification is a fundamental task in text processing with a wide range of applications.

Today, we will dive into the basics of sentiment analysis. Sentiment analysis is a technique that automatically determines the emotions or opinions expressed in text, such as whether a review is positive or negative. This episode will introduce the basic concepts of sentiment analysis, methods, and provide implementation examples.

What is Sentiment Analysis?

1. Overview of Sentiment Analysis

Sentiment analysis involves analyzing text data to automatically classify the emotions or opinions contained within. Typical sentiment analysis tasks classify text as positive, negative, or neutral. More advanced sentiment analysis can also identify specific emotions like joy, sadness, anger, or fear.

2. Applications

Sentiment analysis has numerous real-world applications:

  • Product Review Analysis: Aggregating customer feedback to improve products or services.
  • Social Media Monitoring: Analyzing social media posts to identify trends and gauge public reactions.
  • Customer Support: Automatically detecting the sentiment of customer inquiries and reviews to prioritize responses.

Approaches to Sentiment Analysis

There are several approaches to sentiment analysis. Here, we introduce dictionary-based and machine learning-based methods.

1. Dictionary-Based Methods

Dictionary-based methods use a list (dictionary) of words with associated sentiment scores to evaluate the emotions expressed in text. These dictionaries include positive and negative words, and the overall sentiment of a text is assessed based on the cumulative sentiment scores of the words present.

Examples of Sentiment Dictionaries

  • SentiWordNet: A dictionary assigning positive and negative scores to each word.
  • AFINN: Expresses sentiment on a numerical scale ranging from -5 to +5 for each word.
  • VADER (Valence Aware Dictionary and Sentiment Reasoner): A dictionary specifically designed for social media data, considering the use of emojis, capitalization, and punctuation like exclamation points.

Pros and Cons

  • Pros: Simple, easy to interpret, and can be implemented quickly with an existing dictionary.
  • Cons: Difficult to handle context and polysemous words (words with multiple meanings), making it challenging to capture nuanced sentiment accurately.

2. Machine Learning-Based Methods

Sentiment analysis using machine learning is typically conducted through supervised learning. Models are trained on labeled text data to predict the sentiment of new text. Common algorithms include logistic regression, support vector machines (SVMs), and neural networks.

Feature Extraction

When using machine learning models, text must be converted into numerical data. Common feature extraction methods include:

  • Bag-of-Words (BoW): Uses word occurrences as features.
  • TF-IDF (Term Frequency-Inverse Document Frequency): Weighs the importance of words.
  • Word Embeddings: Uses methods like Word2Vec, FastText, or BERT to represent word meanings as vectors.

Pros and Cons

  • Pros: Can incorporate context, and models can be tuned for higher accuracy.
  • Cons: Requires labeled training data, which can be difficult to gather in large quantities.

3. Deep Learning Approaches

Recently, deep learning has achieved high accuracy in sentiment analysis. Particularly effective models include Recurrent Neural Networks (RNNs) and their extensions like Long Short-Term Memory (LSTM), as well as BERT.

  • LSTM: Considers the sequential nature of text, enabling the model to learn context-dependent sentiment.
  • BERT: Captures bidirectional context, providing an advanced understanding of sentiment nuances.

Implementation Examples of Sentiment Analysis

Here, we provide Python examples for implementing sentiment analysis using VADER (a dictionary-based method) and logistic regression (a machine learning approach).

1. Sentiment Analysis with VADER

VADER is a dictionary-based tool specialized for analyzing social media sentiment. It is included in Python’s nltk library.

from nltk.sentiment.vader import SentimentIntensityAnalyzer

# Initialize VADER
sid = SentimentIntensityAnalyzer()

# Sample text
text = "I love this product! It's amazing and works great."

# Get sentiment scores
scores = sid.polarity_scores(text)

print(f"Text: {text}")
print(f"Scores: {scores}")

This code outputs the positive, negative, neutral, and compound scores for the given text, offering an overall sentiment evaluation.

2. Sentiment Analysis with Logistic Regression

Next, we implement sentiment analysis using a logistic regression model. In this example, we use the IMDb movie review dataset.

from sklearn.model_selection import train_test_split
from sklearn.feature_extraction.text import TfidfVectorizer
from sklearn.linear_model import LogisticRegression
from sklearn.metrics import classification_report, accuracy_score

# Loading the IMDb dataset (as an example)
from sklearn.datasets import fetch_openml
data = fetch_openml('imdb', version=1, as_frame=True)

# Get the text and labels
texts = data.data['review']
labels = data.target

# Split the data
X_train, X_test, y_train, y_test = train_test_split(texts, labels, test_size=0.2, random_state=42)

# Extract features using TF-IDF
vectorizer = TfidfVectorizer(max_features=1000)
X_train_tfidf = vectorizer.fit_transform(X_train)
X_test_tfidf = vectorizer.transform(X_test)

# Train the logistic regression model
model = LogisticRegression(max_iter=1000)
model.fit(X_train_tfidf, y_train)

# Evaluate the model
y_pred = model.predict(X_test_tfidf)
accuracy = accuracy_score(y_test, y_pred)
report = classification_report(y_test, y_pred)

print(f"Accuracy: {accuracy:.2f}")
print("Classification Report:")
print(report)

This code converts the text into TF-IDF vectors and trains a logistic regression model to classify the sentiment of movie reviews. The code outputs the accuracy and a classification report for evaluation.

Challenges and Improvement Methods in Sentiment Analysis

1. Context-Dependence

Dictionary-based methods struggle with words that change meaning based on context. Deep learning models like BERT can improve accuracy by considering context.

2. Lack of Labeled Data

Obtaining enough labeled data for supervised learning can be challenging. Techniques like data augmentation and transfer learning can mitigate this issue by expanding or reusing data for model training.

Summary

In this episode, we introduced the basics of sentiment analysis, discussing its concepts, methods, and implementation examples using Python. Sentiment analysis automatically determines emotions from text, and methods range from dictionary-based approaches to machine learning and deep learning techniques. As deep learning advances, context-aware sentiment analysis becomes increasingly accurate.

Next Episode Preview

Next time, we will discuss LSTM-based text classification, focusing on implementing models that consider the order of text sequences for classification. Stay tuned!


Notes

  1. Labeled Data: Data with associated correct labels used for training supervised models.
  2. Data Augmentation: Techniques to create new training data by transforming existing data.
  3. Transfer Learning: Using models trained on other tasks to achieve high accuracy with minimal data.
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